Business Intelligence Analyst - Public Relations

Company: Confidant
Location: Walton
Posted on: February 22, 2021

Job Description:

ABOUT CONFIDANTRecently named a finalist for PRWeek's 2021 Outstanding Boutique Agency of the Year, Confidant is a creative and strategic communications agency bringing deep & authentic stories to life in owned, earned and paid media. We're a collective of big agency defectors with a vision for serving clients better through smaller, more dedicated teams of experienced people that are setup to dive deep. We're working with some of the biggest brands in the world with a model built for strong in-house teams and more integrated storytelling.With offices in NYC (PR Studio) and Nashville (Creative Studio), clients include exciting brands like Amazon, Sony, Shake Shack, BarkBox, Birchbox, Getaway, Banza, Rare Beauty by Selena Gomez and a large global beverage alcohol company. Learn more at confidant.co.ABOUT CONFIDANT'S PR STUDIO* Experienced: A hands-on, experienced team - no entry level team members.* Strategic: Creative counsel that's strategically aligned to client business goals.* Impactful: Setup to dive deep and focused on delivering results.* Holistic: Generalists with deep traditional media relations expertise and a belief in integrated campaigns.* Transparent: Upfront about expectations on all fronts. No smoke and mirrors.* Accessible: Smaller, dedicated teams to accomplish more with less overhead.We're also selective about the work we do and only take on clients that have a strong, authentic story to tell. ABOUT THE POSITIONConfidant is looking for a Business Intelligence Analyst to join its PR team in New York City. The ideal candidate will have large PR agency experience focused trend analysis, measurement and monitoring for large consumer brands. Candidates must have a great track record of helping companies gain better insights to inform PR planning. They must also have previous experience developing campaigns, placing media coverage--and managing clients. Previous PR agency experience with consumer brands is critical.Responsibilities--- Analyze and report on news coverage and social media conversation for Confidant's clients and their competitors--- Master tools like Meltwater, Cision, Muck Rack and others to better inform teams on day-to-day news cycles--- Deliver reports and share findings that translate data trends into actionable insights--- Implement processes that improve efficiency and reduce administrative burden--- Identify metrics and key performance indicators that provide demonstrable value to the agency and our clients--- Manage frontline communication with measurement and reporting vendors --- Serve as a trusted communications advisor and share best practices across the agencyRequired Technical and Professional Expertise--- 4+ years of PR agency experience, ideally with a focus on measurement--- Current knowledge of PR measurement best practices, tools and vendors--- Understanding of evolving communications trends with an emphasis on media, measurement and analytics--- Experience collaborating with measurement vendors--- Excellent written and verbal communication skills--- Strong project management proficiency and ability to multitask across several projects at once--- Thrives in a fast-paced environment, working with a variety of teams and organizational levels--- Demonstrates initiative, accountability and flexibility in pursuing assignmentsBENEFITS OF WORKING FOR CONFIDANTWe offer great compensation, including competitive salaries and bonuses, healthcare, vision, dental and a matching 401k. Flat structure, family vibe.After 5 years in a gorgeous converted factory building in Gowanus, Brooklyn, we are moving to Lower Manhattan this year. Most of our team are making the most of a Work From Anywhere policy running as long as it's appropriate, but we will return to the office when we can safely do so and will not permit any permanent remote arrangements for this role.Even before the pandemic began, we worked remotely EVERY Friday and will continue to do so even after we return to the office. We always look to do something fun together every month.

Keywords: Confidant, Scranton , Business Intelligence Analyst - Public Relations, Advertising , Walton, Pennsylvania