Business Intelligence Analyst - Public Relations
Company: Confidant
Location: Walton
Posted on: February 22, 2021
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Job Description:
ABOUT CONFIDANTRecently named a finalist for PRWeek's 2021
Outstanding Boutique Agency of the Year, Confidant is a creative
and strategic communications agency bringing deep & authentic
stories to life in owned, earned and paid media. We're a collective
of big agency defectors with a vision for serving clients better
through smaller, more dedicated teams of experienced people that
are setup to dive deep. We're working with some of the biggest
brands in the world with a model built for strong in-house teams
and more integrated storytelling.With offices in NYC (PR Studio)
and Nashville (Creative Studio), clients include exciting brands
like Amazon, Sony, Shake Shack, BarkBox, Birchbox, Getaway, Banza,
Rare Beauty by Selena Gomez and a large global beverage alcohol
company. Learn more at confidant.co.ABOUT CONFIDANT'S PR STUDIO*
Experienced: A hands-on, experienced team - no entry level team
members.* Strategic: Creative counsel that's strategically aligned
to client business goals.* Impactful: Setup to dive deep and
focused on delivering results.* Holistic: Generalists with deep
traditional media relations expertise and a belief in integrated
campaigns.* Transparent: Upfront about expectations on all fronts.
No smoke and mirrors.* Accessible: Smaller, dedicated teams to
accomplish more with less overhead.We're also selective about the
work we do and only take on clients that have a strong, authentic
story to tell. ABOUT THE POSITIONConfidant is looking for a
Business Intelligence Analyst to join its PR team in New York City.
The ideal candidate will have large PR agency experience focused
trend analysis, measurement and monitoring for large consumer
brands. Candidates must have a great track record of helping
companies gain better insights to inform PR planning. They must
also have previous experience developing campaigns, placing media
coverage--and managing clients. Previous PR agency experience with
consumer brands is critical.Responsibilities--- Analyze and report
on news coverage and social media conversation for Confidant's
clients and their competitors--- Master tools like Meltwater,
Cision, Muck Rack and others to better inform teams on day-to-day
news cycles--- Deliver reports and share findings that translate
data trends into actionable insights--- Implement processes that
improve efficiency and reduce administrative burden--- Identify
metrics and key performance indicators that provide demonstrable
value to the agency and our clients--- Manage frontline
communication with measurement and reporting vendors --- Serve as a
trusted communications advisor and share best practices across the
agencyRequired Technical and Professional Expertise--- 4+ years of
PR agency experience, ideally with a focus on measurement---
Current knowledge of PR measurement best practices, tools and
vendors--- Understanding of evolving communications trends with an
emphasis on media, measurement and analytics--- Experience
collaborating with measurement vendors--- Excellent written and
verbal communication skills--- Strong project management
proficiency and ability to multitask across several projects at
once--- Thrives in a fast-paced environment, working with a variety
of teams and organizational levels--- Demonstrates initiative,
accountability and flexibility in pursuing assignmentsBENEFITS OF
WORKING FOR CONFIDANTWe offer great compensation, including
competitive salaries and bonuses, healthcare, vision, dental and a
matching 401k. Flat structure, family vibe.After 5 years in a
gorgeous converted factory building in Gowanus, Brooklyn, we are
moving to Lower Manhattan this year. Most of our team are making
the most of a Work From Anywhere policy running as long as it's
appropriate, but we will return to the office when we can safely do
so and will not permit any permanent remote arrangements for this
role.Even before the pandemic began, we worked remotely EVERY
Friday and will continue to do so even after we return to the
office. We always look to do something fun together every
month.
Keywords: Confidant, Scranton , Business Intelligence Analyst - Public Relations, Advertising , Walton, Pennsylvania
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