ScrantonRecruiter Since 2001
the smart solution for Scranton jobs

Digital Marketing Analyst - Forecasting & Sales Planning

Company: Macy's
Location: Walton
Posted on: April 9, 2021

Job Description:

The Marketing Effectiveness Team enables and empowers the Macy's organization with analytic insight and solutions to support planning, tactical execution, and optimization of the customer experience. The Digital Marketing Analyst is responsible for providing cogent and timely analysis in support of the Marketing group. This individual will be expected to analyze expected sales outcomes based on various scenarios of marketing investment. They will be instrumental in developing processes and tools to improve the accuracy and efficiency of forecasting deliverables.
Key Responsibilities:
-- Support Marketing Managers with analytical insights and recommendations-- Forecast and analyze business results across marketing tactics - Email Marketing, Paid Search, Natural Search, Affiliate Marketing, Display Marketing, Social, SMS and Push Messaging, etc.-- Provide recommendations for marketing budget allocation by day, week, and month based on expected optimal revenue -- Identify business trends and shifts, and recommend data-driven responses to the Marketing organization-- Organize and manage cross-tactic marketing data-- Standardize and broaden marketing metric reporting and tracking----Develop new ways of viewing and analyzing marketing data----Conduct research on and provide insight into industry / competitive marketing trends----Stay informed about, communicate, and apply new or current trends and best practices in online marketing
Skills Summary:
The candidate must:
----Bachelor's Degree required; degree in Mathematics, Statistics, Business or other quantitative field preferred.----2-4 years of relevant work experience in an analytical role.----Have prior experience creating mathematically rigorous forward-looking sales plans. ----Have intermediate SQL skills required. ----Have experience analyzing digital marketing data required. ----Possess an analytical mindset and demonstrable critical thinking skills.----Be able to translate data analysis into business recommendations.----Be willing and able to learn new concepts and software applications quickly and thoroughly.----Possess strong organizational and time management skills, with an attention to detail.----Be comfortable working independently to achieve a successful result with minimal guidance.----Have strong communication skills and be comfortable presenting to a group.----Confidently handle multiple projects simultaneously and under deadlines.----Possess proven ability to work with cross-functional teams.
Company Profile:
As the fastest growing part of Macy's Inc. business, macys.com is achieving record sales and broadening our workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com we are committed to giving back to the community by partnering with local charitable organizations.--By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.
Macy's is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
DisclaimerThe above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.--They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Keywords: Macy's, Scranton , Digital Marketing Analyst - Forecasting & Sales Planning, Advertising , Walton, Pennsylvania

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


User Experience Writer
Description: -Adecco Group is currently assisting a local client, the World's Largest Search Engine, in their search to find a UX Writer. This is part of an exciting fast-growing project within the Search Engine. (more...)
Company: The Adecco Group
Location: New York
Posted on: 04/18/2021

Tech Writer/Documentation Specialist
Description: NTT DATA, Inc., a top 10 global IT services company, has an immediate need for a Technical Writer Documentation Specialist to support our Luxury Fashion client in FULLY REMOTE reporting to Jacksonville, (more...)
Company: MISICOM, Inc
Location: New York
Posted on: 04/18/2021

Executive Editor
Description: As Executive Editor, you will help shape the next generation of research by directing our Editorial and Production team responsible for thousands of reports, articles and charts every year. The Executive (more...)
Company: Squarepeg Hires
Location: New York
Posted on: 04/18/2021


Paid Search Marketing Associate
Description: Your new company br You will be joining Metlife Insurance, one of the leading global providers of Insurance, annuities, and employee benefit programs at their New York, NY location on Park Ave as a (more...)
Company: HAYS
Location: New York
Posted on: 04/18/2021

Global Marketing Manager
Description: Job Description Summary:Global Marketing Manager will be involved in all aspects of brand marketing. A key area of focus includes marketing plan development and implementation on a global level.Job Description:Responsibilities:Assists (more...)
Company: DHD Consulting
Location: Port Washington
Posted on: 04/18/2021

Writer/Project Coordinator
Description: Location: REMOTE br Salary: Negotiable br Description: Our client is currently seeking a Writer/Project Coordinator with Healthcare experience for a remote-based
Company: The Judge Group Inc.
Location: New York
Posted on: 04/18/2021

Editor, Weekend Review
Description: Job Description: br br br br The Wall Street Journal's Review section is looking for an editor with broad interests and wide contacts who can help to commission and edit pieces for our weekend (more...)
Company: Dow Jones
Location: New York
Posted on: 04/18/2021

Telecommute Email Marketing Specialist
Description: A real estate investment brokerage is filling a position for a Telecommute Email Marketing Specialist. Must
Company: VirtualVocations
Location: Jamaica
Posted on: 04/18/2021

Marketing Representative
Description: At Ace Concepts We're a group of smart, collaborative, passionate go-getters who work hard on making a difference and tackles every challenge. Dull moments simply don't exist at our firm as we focus on (more...)
Company: Ace Concepts, Inc.
Location: Garden City
Posted on: 04/18/2021

Marketing Associate, Digital Content Creation
Description: Marketing Associate, Digital Content CreationAbout New York Theatre Workshop:At New York Theatre Workshop, we work relentlessly to empower visionary theatremakers and bring their work to adventurous audiences (more...)
Company: New York Theatre Workshop
Location: New York
Posted on: 04/18/2021

Log In or Create An Account

Get the latest Pennsylvania jobs by following @recnetPA on Twitter!

Scranton RSS job feeds