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Retention Marketing Associate

Company: Magic Spoon
Location: Walton
Posted on: April 10, 2021

Job Description:

Magic Spoon reimagines your favorite childhood breakfast cereals into a high-protein, low-carb, guilt-free daily indulgence.

Since launching in April 2019, we've quickly become one of the fastest growing DTC brands. Forbes called us "the future of cereal", and TIME Magazine named us in their Top 100 inventions of 2019.

What You'll Do

We're looking for a data-driven email marketing rockstar who is looking to grow. Your role will include

  • Working closely with the Retention Lead to develop email + SMS strategy, including campaign strategy, automations, calendar planning, list building and more!
  • Owning creative brief development and copywriting for emails, and collaborating with Magic Spoon creative team + agencies and freelancers to bring them to life
  • Managing day-to-day of email channel, inclusive of building, QA'ing, launching, and reporting on campaigns and automated flows.
  • Brainstorming and facilitating launch of other lifecycle test programs (e.g. Direct Mail)
  • Owning subscriber file health and monitoring deliverability. You will interface with email service (Klaviyo) and other vendors/consultants when relevant to troubleshoot and enhance email performance
  • Analyzing channel and customer data to uncover insights and make recommendations for campaign & flow optimization
  • Assisting with retention analysis projects, including tracking cohort retention, subscription growth & retention, and early lifecycle indicators of high value customers

    • 2-3 years of email + retention marketing experience for an eCommerce business (Shopify experience a plus). SMS and other channels are a bonus.
    • Working knowledge of ESPs (Klaviyo a plus), Google Analytics, and spreadsheet skills.
    • Experience with direct-to-consumer subscription programs a plus.
    • Passion for learning and growth. Our team is growing quickly, and you will too!
    • Analytical, structured thinker who is able to glean insights from data and communicate key concepts to a diverse set of stakeholders
    • Detail-oriented and organized individual. Someone who is excited by helping develop structure around something new.
    • A highly organized "doer", who will take initiative and execute
    • No task too small mentality, willing to roll up sleeves and get things done
    • General awesomeness and a sense of humor

      • Competitive salary
      • Unlimited vacation
      • Unlimited cereal
      • Health, vision, dental
      • Will work from our awesome office in Tribeca, NYC (one day, anyway)

Keywords: Magic Spoon, Scranton , Retention Marketing Associate, Advertising , Walton, Pennsylvania

Click here to apply!

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