Email Marketing and CRM Specialist - Incredible Performance Brand in NYC!

Company: Fourth Floor
Location: Walton
Posted on: November 22, 2021

Job Description:

Popular Active Wear brand in NYC is looking for an Email Marketing and CRM Specialist to join their team! In this role, your main focus will be on customer segmentation as well as guide the strategy for rewarding our VIP customers. If you are a motivated team player with a strong work ethic, and experience with analytics, please apply below!
Responsibilities:

• Project manage CRM programs across all channels (most notably email and SMS) and help guide customer targeting and segmentation
• Develop, execute, and evaluate A/B testing across channels to develop best practices playbook
• Compile, analyze and leverage performance data to both identify optimization within the current business and new opportunities for growth
• Collaborate with acquisition team to identify opportunities to utilize paid social and direct mail channels for existing customer conversion
• Manage VIP customer rewards and gifting strategies
• Understand and monitor the competitive landscape for direct to consumer retention marketing
  Requirements
  • Bachelor's Degree in Marketing or related field
  • 5-7 years' experience in managing CRM and/or direct to consumer marketing programs with demonstrable results, prior retail or fashion experience a plus
  • Strong attention to detail and organization skills
  • Exceptional problem solving and quantitative skills
  • Strong written, verbal and interpersonal communication
  • Proven ability to multitask in a fast-paced environment Please submit your resume for consideration. You can use to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.

Keywords: Fourth Floor, Scranton , Email Marketing and CRM Specialist - Incredible Performance Brand in NYC!, Advertising , Walton, Pennsylvania