Senior Field Marketing Manager
Posted on: January 16, 2022
Denodo is looking for an experienced, highly motivated, and
detail-oriented individual to join the marketing team as a field
marketing manager. The selected candidate will be primarily
responsible for planning, developing and executing field marketing
events and digital programs to drive pipeline generation and
acceleration - ensuring they meet sales and marketing goals and
targets, are accomplished with excellence, and within budget
through effective management of timelines, resources, and
Denodo is the leader in data virtualization, providing agile,
high-performance data integration and data abstraction, and
real-time data services at half the cost of traditional approaches.
Denodo's high-profile customers across every major industry have
achieved significant business agility and ROI.
We offer great benefits and a stunning view of the city from our
newly renovated office. The company and team are both growing
rapidly and the industry is hot. Apply now to join our team!
Duties and Responsibilities
Our candidate is a versatile player with skills that help execute
the following responsibilities successfully.
Field Marketing: Plan, coordinate, and execute multiple end-to-end
regional, industry and executive events and programs on schedule,
within budget and with excellent attention to detail.
Optimize programs for success; tracking all aspects of program
execution to prescribed metrics, and analyzing results to track
program efficiency, timeliness, and creative success.
Maximize impact by leading execution of activities before, during
and after campaigns in partnership with sales development reps,
field sales, and other marketing functions - ensuring that all
activities are well thought out and executed.
Develop field event and/or program strategy and execution plan with
detailed task list and track through completion using project
management tool including assignment of tasks to others and
following up with them to ensure that the tasks are completed on
Manage external relationships (vendors, venues, agencies, and media
partners) effectively as needed to ensure maximizing all
opportunities to ensure maximum yield from investment.
Create segment lists using targeted selection criteria and provide
them to sales development reps and field sales and ensure they
follow up with customers and prospects.
Perform all onsite logistics with finesse, including onsite
presence, to ensure maximum brand exposure.
Track and optimize event/program return on investment in
partnership with marketing operations.
Create and manage regional digital marketing campaigns such as
industry/region-focused webinars, virtual events, or for
account-based marketing campaigns.
Ensure leads are uploaded to CRM system in a timely fashion and
assigned to sales, followed up by sales development reps, and
monitor lead conversion progress.
Support sales development reps and field sales with marketing
material as needed for outbound calling efforts and sales customer
Other duties as assigned to support North America demand generation
BA/ BS degree with minimum 7 years field marketing experience in a
B2B software company.
Proven track record of creating and executing multi-channel
integrated marketing campaigns including events, digital (primarily
email) and social marketing.
Experience creating and reporting on events using
Ability to initiate and execute multiple marketing programs
Familiarity with B2B software sales cycle, and how to structure
marketing programs to nurture leads, progress opportunities, and
Experience with creating segmentation lists and list acquisition to
build prospect lists.
Ability to be a self-starter with minimal supervision
Excellent communication skills and high attention to detail.
Hands on attitude and creative use of limited resources.
Team player, passion for work and willing to generate results.
Excellent knowledge of Salesforce and marketing automation tools
(Marketo or similar) is required.
Denodo is an equal opportunity employer and prohibits
discrimination and harassment of any kind. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity or
expression, pregnancy, age, national origin, disability status,
genetic information, protected veteran status, or any other
characteristic protected by applicable law. Denodo will provide
reasonable accommodation to employees who have protected
disabilities in accordance with applicable law.
We do not accept resumes from headhunters or suppliers that have
not signed a formal fee agreement. Therefore, any resume received
from an unapproved supplier will be considered unsolicited, and we
will not be obligated to pay a referral fee.
Keywords: Denodo, Scranton , Senior Field Marketing Manager, Advertising , Walton, Pennsylvania
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