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Product Marketing Manager

Company: Panaseer
Location: Walton
Posted on: January 16, 2022

Job Description:

Panaseer, a high growth series B cybersecurity scale-up, seeks a Product Marketing Manager to advance the new and emerging security category Continuous Controls Monitoring (CCM), contribute to product strategy with product team, and help deliver the go-to-market for Panaseer globally.

The Product Marketing Manager will understand the problems our customers face, and how our solutions can solve those for them. With a passion for technology and cybersecurity, you will be responsible for creating cybersecurity marketing and promotional output that is compelling and engaging, while remaining credible and technically accurate. You will gather and apply industry, competitor & customer insights, and create compelling content that resonates with buyers and analysts alike.

Requirements

  • Working with the Director of Product Marketing and the Product and Sales teams to deliver the product collateral, sales enablement materials and product-related content for the business and make sure the messaging and information is updated at all times by teaming with Content and Digital Marketing teams.
  • Working with the Customer Success team obtain insights into customers usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups and data analysis.
  • Working closely with Product and Design teams to create a repository of product information, illustrations and diagrams to be used across the company.
  • Assist with the creation of sales presentation decks and inserts for different use cases and target audiences to help progress deals in the pipeline.
  • For Product launches - project management and coordination of different marketing functions to deliver integrated launch campaigns.
  • Support the Director of Product Marketing with analyst relations content development and managing analyst briefings.
  • Conduct competitor monitoring and actively research competitor propositions and activity to ensure we retain our edge in the market.
  • Collaborate with Content Marketing function to help create timely, high-value marketing assets in support of corporate communication, demand generation, and sales outreach, event content, including presentation decks and thought leadership articles for internal and external use.
  • Ensure the messaging used in outreach, demand generation and digital marketing campaigns is tailored to specific target audiences (security, risk and compliance, IT) and is consistent.
  • Communicate the value proposition to the Sales team and develop sales enablement tools that facilitate the selling process. Maintain knowledge of marketing trends, developments, and best practices, and perform market segmentation, targeting, and positioning as required working with the Director of Product Marketing.

    Skills & Experience
    • 2+ years product marketing/sales support/enablement/content marketing experience in complex B2B, data analytics, SaaS businesses or ideally cybersecurity.
    • Strong communication and writing skills including experience of creating of documentation and slide decks.
    • Ability to translate complex concepts into simple messaging.
    • Research and analytical skills with the ability to gather complex data and insights from a variety of sources.
    • Experience working with industry analysts an advantage.
    • Competitive and market intelligence research experience.
    • Experience working in a small and high growth environment.
    • B2B experience and understanding of the enterprise IT/security organization, function, and decision-making process.

      Benefits

      At Panaseer, we strive to create the best environment and atmosphere for our diverse range of employees:
      • We are currently offering a productivity allowance to support remote working
      • Competitive salaries including equity options
      • An annual allowance of 25 days Paid Time Off (PTO) plus company holidays
      • Training and development opportunities
      • Company-sponsored healthcare options/ pension
      • Video calls with well-being coaches are available monthly
      • Wide range of health and well-being support through speakers and events
      • 401k plan
      • Commuter benefits
      • Access to benefits market place and employee discounts

        Diversity

        Panaseer is an equal employer, committed to encouraging diversity and eliminating discrimination in both its role as an employer and as a provider of services. Our aim is that our staff are truly representative of all sections of society and work in an environment where everyone is respected and able to perform to the best of their ability. Our policy is to provide equality and fairness for all in our employment and in our provision of services and not to discriminate, or favour, on the grounds of race, colour, religion, gender identity, sex, sexual orientation, pregnancy, nationality or national origin, ancestry, citizenship, age, neurodiversity, marital status, parental status, disability, medical condition, physical appearance or socio-economic status.

        Accessibility - If you require assistance in applying for open positions please contact careers@panaseer.comby Jobble

Keywords: Panaseer, Scranton , Product Marketing Manager, Advertising , Walton, Pennsylvania

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