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Director of Digital Media

Company: Situation
Location: Walton
Posted on: January 16, 2022

Job Description:

Were seeking a Director of Digital Media & Insights to lead digital media planning and build data-driven insights for education and cause/non-profit clients. This is a unique opportunity to influence and direct the growth of an organization built to power change.

The ideal candidate is a detail-oriented and highly collaborative leader with expert communication skills. Client-facing experience is a must. 7+ years of experience focused on digital media in a hands-on capacity is required for this role. The right candidate will both oversee and actively deliver deep, expert analysis of campaign progress and communicate strategic recommendations directly to clients. Experience working on higher education or cause/non-profit clients is a major plus.

Our office is located in midtown Manhattan, but we are open to remote candidates who are able to attend periodic in-person meetings in the Northeast Corridor (primarily NYC).

What Youll Do:

In this role, you will build and manage a team of digital media strategists/planners as well as actively participate in marketing strategy, media planning, and data-driven insight creation for our clients. Youll build strong relationships with clients as well as a cross-discipline internal team.

Day-to-day responsibilities include:

Lead

  • Oversee media planning and analytics services within the agency
  • Manage and mentor a team of media strategists
  • Drive high-level media strategies that meet client objectives

    Collaborate
    • Partner with clients to build deep understanding of their marketing objectives and align on the best solutions
    • Work hand-in-hand with an internal client team of strategists, creatives, and media buyers to develop and execute cohesive and impactful digital marketing campaigns

      Create
      • High-level cross-platform media strategies to meet client objectives
      • Efficient and effective digitally-focused media plans
      • KPIs, benchmarks, and other metrics of success

        Requirements
        • 7+ years of experience working as a digital media planner/director in an ad/marketing agency
        • Passionate about digital in general and media strategy in particular
        • Either past experience or a strong desire to work on higher education and cause/non-profit focused clients
        • Meticulous, detail-oriented, and laser-focused
        • Experience managing a team
        • Strong presenter and communicator
        • Expert at using data to aid in decision making
        • Previous experience with Google Campaign Manager and Display & Video 360 experience
        • Working knowledge of the full suite of products in the Google Ads interface including Search, Video, and Display
        • Previous experience with Google Analytics
        • Previous experience with paid social platforms (Facebook and Instagram, Twitter, Snapchat, Pinterest, LinkedIn)
        • Previous experience working with BI tools (DOMO experience a plus)
        • Proficiency in Microsoft Excel, Word, and PowerPoint

          About Town Hall:

          Our mission is to power change.
          • We harness the power of digital technology to build community and transform organizations for a digital world.
          • We are a startup that is backed by an established agency with over 20 years in business.
          • We believe in diversity, kindness, discourse, and imagination.
          • Our clients are high-profile educational institutions and non-profits, and were seeking to grow by working with any organization that is looking to change the world for the better.
          • Our goal is to build a diverse team of individuals who bring a range of experiences and passions to this work.

            Benefits
            • Health Care Plan (Medical, Dental & Vision)
            • Retirement Plan (401k, IRA)
            • Life Insurance (Basic, Voluntary & AD&D)
            • Paid Time Off (Vacation, Sick & Public Holidays)
            • Family Leave (Maternity, Paternity)
            • Short Term & Long Term Disability
            • Work From Home
            • Free Food & Snacks
            • Wellness Resourcesby Jobble

Keywords: Situation, Scranton , Director of Digital Media, Advertising , Walton, Pennsylvania

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