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SiO Beauty: Email Marketing & Customer Retention Manager

Company: Loeb.nyc
Location: Walton
Posted on: January 16, 2022

Job Description:

SiO Beauty

SiO Beauty is a direct-to-consumer beauty start-up. We make innovative, non-invasive products for anti-aging to help women and men feel their best. Our patches for the face, neck & d--collet-- are made of medical-grade silicone and have been clinically proven to smooth wrinkles overnight. Our new cryo skincare line combines the power of cold therapy and massage to help tone and depuff the skin. SiO Beauty has appeared in New Beauty, Byrdie, Health Magazine, Us Weekly and many other publications. In addition to siobeauty.com, the product is available on Amazon, Blue Mercury, Neiman Marcus and Skinstore.com.

Job Description

SiO Beauty is looking for an Email Marketing & Customer Retention Manager to join our dynamic team. This person will oversee all our customer communication, creating campaigns that will engage, convert and build customer loyalty. The role requires a deep knowledge of email marketing, segmentation and analytics, as well as a real desire to build engaging and personalized messages. This role will also oversee our loyalty program. The ideal candidate will be a creative and analytical thinker who has a proven track record in email and SMS marketing and the ability to foster strong cross-functional relationships. This is an exciting opportunity to join a fast-growing start-up and take a lead role in shaping its communication with our customers.

Responsibilities
Develop the content marketing & promotion calendar
Drive year over year increase in email & SMS revenue through customer segmentation, personalization strategy and new triggered messages
Manage the daily email and SMS production process: campaign ideation and briefing, creative development, segmentation, QA and analysis
Create new email and SMS triggered messages
Develop A/B testing roadmap for email & SMS
Own the customer loyalty program and drive its growth
Conduct customer surveys to help the team develop a deeper understanding of our customer

Requirements
5+ years email marketing experience required, preferably at CPG company
Strong analytical skills, and ability to work in excel
Experience working in Klaviyo (or similar ESP) and Attentive (or similar vendor)
Self-starter, with experience working in an entrepreneurial environment
Well-organized with strong attention to detail
Excellent writing and communication skills

SiO Beauty is based in NYC, but we are open to a remote set-up for this position. This job reports into the VP of Marketing.

Keywords: Loeb.nyc, Scranton , SiO Beauty: Email Marketing & Customer Retention Manager, Advertising , Walton, Pennsylvania

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