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Director Product Marketing - Ancillary

Company: Camelback Resort
Location: Tannersville
Posted on: June 24, 2022

Job Description:

Job Title: Director Product Marketing - AncillaryDepartment: MarketingReports to: Vice President of MarketingThe Director Product Marketing - Ancillary will lead in the development of go-to-market strategies and execution plans for the four-season attractions at Camelback Resort including; Aquatopia Indoor Waterpark, Ski/Board Mountain, Snowtubing, Camelbeach Outdoor Waterpark and Camelback Mountain Adventures to achieve aggressive revenue and business goals. This leader possesses a strong understanding of consumer mindset in the ski, hospitality and amusement/waterpark industry and has experience building holistic go-to-market plans. It requires a data-driven marketing mindset and innovative thinking.Primary Responsibilities:

  • Collaborate with agency partners to develop market intelligence, customer behavior/purchasing behavior
  • Research and raise awareness of competitive landscape
  • Collaborate with product management, internal marketing "agency" and external partners to develop product positioning, value proposition and messaging with buyer personas.
  • Create optimal guest/client journey. Drives changes to enhance our marketing (& sales) processes
  • Create marketing plans for assigned products, including key initiatives and budget to support retention of existing customers, drive incremental behavior and acquisition of new customers.
    Next Level Duties:
    • Assess the performance of marketing programs that support assigned products.
    • New product development as opportunities arise
    • Complying with all Company safety standards.
    • Adhering to the Customer Service Standards of Camelback Resort as well as all Company policies as outlined in the Employee Handbook.
    • Communicating effectively with all members of the Camelback Resort team.
    • Participating in the business planning process for the department and the Resort.
    • Actively supporting all Company initiatives.
      Must have Qualifications:
      • Bachelor's degree in Business, Marketing, or related field required; advanced degree preferred.
      • Relevant experience in marketing required.
      • Demonstrated experience managing revenue and expense financials and budgeting/forecasting
      • Strong organizational, leadership and project management skills are required. Must be able to lead a large team, think strategically, and handle multiple projects.
      • Prior management experience required leading large teams.
      • Demonstrated ability to drive the achievement of business goals through aligning people, process, structure, information and communication systems in a rapidly growing/dynamic market(s).
      • Excellent communication skills (verbal and written) required.
        More About Camelback:
        Camelback Resort has been voted #1 Indoor Waterpark in the USA, #1 Ski Resort in Pennsylvania, and was selected by Conde' Nast Traveler as one of The Best Ski Resorts in the U.S. and Canada: 2021 Readers' Choice Awards. Our resort encompasses more year-round amenities than any other mountain resort in the country; adventure on the zip lines, ropes course, mountain coaster and more with fun for the entire family.
        We are seeking enthusiastic and energetic individuals to join our team. Camelback Resort offers competitive wages, generous benefits (including health insurance, vacation, and 401K), and INCREDIBLE PERKS; such as complimentary access to Camelbeach, Aquatopia, and over 15 area amusement parks and attractions. Don't waste time; apply today!
        This job description is to be considered a general outline of the duties and responsibilities of this position and is subject to changes and revisions by Camelback Resort at any time. Responsibilities are listed as guidelines only and the job is not necessarily limited to these specifications.

Keywords: Camelback Resort, Scranton , Director Product Marketing - Ancillary, Advertising , Tannersville, Pennsylvania

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