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Marketing Manager

Company: The Kartrite Resort & Indoor Waterpark
Location: Monticello
Posted on: June 25, 2022

Job Description:

Overview

BASIC FUNCTIONS: Execute marketing activities for the property as directed by the Director of Sales & Marketing. Create and execute e-marketing campaigns and make changes to the property's web-site. Coordinate initiatives with marketing partners and maintain applicable planning documents. Assist with social media content creation, property signage and sales administration.
Responsibilities


-ESSENTIAL FUNCTIONS:
1. Manage the property's web-site
2. Work with property departments to ensure web sections are accurate, current and effective.
3. Ensure Internet Specials and other promotions are optimized for maximum sales.
4. Work with agencies to ensure the web-site is optimized for search engine returns and PPC ads are providing maximum ROI.
5. Create and implement e-mail campaigns.
6. Coordinate with agency on execution of primary direct marketing initiatives.
7. Coordinate e-mail capture program in all outlets.
8. Coordinate advertising campaign.
9. Coordinate property signage.
10. Facilitate the tracking and reporting of all marketing expenditures.
11. Facilitate social media platforms and campaigns including content creation to include photography and videography- including Instagram, Facebook and Tiktok
12. Manage pro-active posting and follow to travel sites including Booking.com and Yelp
13. Assist with public relation activities including press and influencer visits and events with outside agencies.
14. Coordinate marketing and PR related to special events.
15. Serve as point of contact for donation requests.
16. Assist with sales administration, as needed.
17. Oversee hotel's databases, ensuring PMS and dining data is integrated.

MARGINAL FUNCTIONS:
1. Perform other related duties as requested by the Director of Sales & Marketing.
About Us

Welcome to the Kartrite Resort & Waterpark, one of the countries most modern indoor waterparks. Located in the Catskills, this luxury lodge experience is the perfect adventure for families of all ages. We are looking for passionate, engaged team members to join us in creating an unforgettable experience for all of our guests. Apply toady to learn more!

Keywords: The Kartrite Resort & Indoor Waterpark, Scranton , Marketing Manager, Advertising , Monticello, Pennsylvania

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