Marketing Specialist
Company: Guthrie Health
Location: Sayre
Posted on: January 26, 2023
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Job Description:
Position Summary: Manages marketing and advertising processes
for internal clients of the Guthrie Healthcare System and Guthrie
Clinic. Develops and executes marketing plans for specified
services and programs. Proactively identifies opportunities to
expand and promote the services of Guthrie. Prepares creative
strategy briefs, coordinates fulfillment and evaluates
effectiveness of programs. Serves as an integral part of the
Strategic Planning & Marketing team to coordinate activities within
the department and to represent the organization at meetings and
key functions. Acts as liaison with internal clients, outside
vendors/agencies and the scope of media representatives. Represents
the department on various organizational committees and activities.
Education, License & Cert: Bachelor's Degree in Marketing,
Communications or related field. Equivalent experience in marketing
management and/or health care is highly preferred. Continual
training related to health care, and growth in the field is
required. Experience: Two to three years or more in marketing or
communications field required with special emphasis on health care
a plus. Project management and proficiency in print and broadcast
media is necessary. Specific experience in related field preferred.
Knowledge and proficiency with personal computers are required.
Must possess excellent writing and presentation skills, with strong
creative abilities. Essential Functions: Responsible for
developing, with internal clients, appropriate strategies for
marketing their products and services and managing the processes
involved with resources. Works directly with Service Line
Administrators, physician leaders and other service providers to
initiate, plan and coordinate implementation of projects and event
activities. Develops data driven marketing plans that demonstrate
ROI consistent with organizational goals. Initiates and nurtures
strong relationships with specified internal clients. Responsible
for establishing success criteria and monitoring results of
marketing programs. Follows graphic standards and guides internal
clients in adoption of Guthrie Standards in all communications.
Prepare approved content to internal and external web site. Other
Duties: Willingness to perform and assume other job related duties
as assigned. Representation of the Strategic Planning & Marketing
Department on committees or teams necessitating involvement of the
department's personnel and functions. Works effectively in a team
environment and is willing to assume additional responsibilities as
is deemed necessary by administrative staffJob Type:
Full-timeBenefits: Dental insurance Flexible schedule Health
insurance Life insurance Paid time off Retirement plan Vision
insuranceSchedule: Day shiftAbility to commute/relocate: Sayre, PA
18840: Reliably commute or planning to relocate before starting
work (Required)Education: Bachelor's (Preferred)Experience:
Marketing: 2 years (Preferred) project management: 1 year
(Preferred) writing and presentation: 2 years (Preferred)Work
Location: Hybrid remote in Sayre, PA 18840
Keywords: Guthrie Health, Scranton , Marketing Specialist, Advertising , Sayre, Pennsylvania
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