Marketing Specialist

Company: Guthrie Health
Location: Sayre
Posted on: January 26, 2023

Job Description:

Position Summary: Manages marketing and advertising processes for internal clients of the Guthrie Healthcare System and Guthrie Clinic. Develops and executes marketing plans for specified services and programs. Proactively identifies opportunities to expand and promote the services of Guthrie. Prepares creative strategy briefs, coordinates fulfillment and evaluates effectiveness of programs. Serves as an integral part of the Strategic Planning & Marketing team to coordinate activities within the department and to represent the organization at meetings and key functions. Acts as liaison with internal clients, outside vendors/agencies and the scope of media representatives. Represents the department on various organizational committees and activities. Education, License & Cert: Bachelor's Degree in Marketing, Communications or related field. Equivalent experience in marketing management and/or health care is highly preferred. Continual training related to health care, and growth in the field is required. Experience: Two to three years or more in marketing or communications field required with special emphasis on health care a plus. Project management and proficiency in print and broadcast media is necessary. Specific experience in related field preferred. Knowledge and proficiency with personal computers are required. Must possess excellent writing and presentation skills, with strong creative abilities. Essential Functions: Responsible for developing, with internal clients, appropriate strategies for marketing their products and services and managing the processes involved with resources. Works directly with Service Line Administrators, physician leaders and other service providers to initiate, plan and coordinate implementation of projects and event activities. Develops data driven marketing plans that demonstrate ROI consistent with organizational goals. Initiates and nurtures strong relationships with specified internal clients. Responsible for establishing success criteria and monitoring results of marketing programs. Follows graphic standards and guides internal clients in adoption of Guthrie Standards in all communications. Prepare approved content to internal and external web site. Other Duties: Willingness to perform and assume other job related duties as assigned. Representation of the Strategic Planning & Marketing Department on committees or teams necessitating involvement of the department's personnel and functions. Works effectively in a team environment and is willing to assume additional responsibilities as is deemed necessary by administrative staffJob Type: Full-timeBenefits: Dental insurance Flexible schedule Health insurance Life insurance Paid time off Retirement plan Vision insuranceSchedule: Day shiftAbility to commute/relocate: Sayre, PA 18840: Reliably commute or planning to relocate before starting work (Required)Education: Bachelor's (Preferred)Experience: Marketing: 2 years (Preferred) project management: 1 year (Preferred) writing and presentation: 2 years (Preferred)Work Location: Hybrid remote in Sayre, PA 18840

Keywords: Guthrie Health, Scranton , Marketing Specialist, Advertising , Sayre, Pennsylvania