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Marketing Communications Manager

Company: The AZEK Company
Location: Scranton
Posted on: October 8, 2018

Job Description:

POSITION SUMMARY Oversees all marketing, advertising and promotional activities for the Scranton Products and Vycom divisions of The AZEK Company. Develops strategies to meet organizational and market segment objectives. Leverages industry trends, value chain research, competitive benchmarking, overall market conditions and other key metrics to create effective marketing content and collateral and execute strategic initiatives. ________________________________________ ESSENTIAL FUNCTIONS Reasonable Accommodations Statement To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Essential Functions Statement(s)

  • Lead all aspects related to the development of a highly effective marketing communications program including digital, print and social platforms, coordinating with key market segment strategies.
  • Responsible for all marketing collateral including website, brochures, sample kits, case studies, etc.
  • Provides support to Market Managers, Product Managers, Territory Sales Managers, Dealers and Distributors on the creative development of advertisements, flyers, postcards, etc. and the administration of incentive programs.
  • Effective management of the marketing budget to ensure financial goals are consistently being met.
  • Manage outside marketing agencies as needed to ensure efficient use of resources.
  • Responsible for coordination of tradeshows and industry events, attends and assists with setup as required.
  • Coordinates legal efforts relating to trademark protection.
  • Analyzes and tracks effectiveness of targeted advertising campaigns, website performance, special events and/or promotions.
  • Manage leads from marketing sources and development of lead nurturing activities.
  • Development of sales, customer and executive presentations.
  • Supports community outreach initiatives along with employee engagement programs and recruiting campaigns.
  • Maintains the AIA Continuing Education Program and provides updates and supplies as needed.
  • Provides marketing support to the Early Buy Program.
  • Responsible for the purchase of promotional merchandise.
  • Performs other assignments as directed. POSITION QUALIFICATIONS Competency Statement(s)
    • Accountability - Ability to accept responsibility and account for his/her actions.
    • Accuracy - Ability to perform work accurately and thoroughly.
    • Ambition - The drive to achieve personal advancement.
    • Communication - The ability to communicate effectively with others both orally and in writing.
    • Creative - Ability to think in such a way as to produce a new concept or idea.
    • Customer Oriented - Ability to take care of the customers' needs while following company procedures.
    • Decision Making - Ability to make critical decisions while following company procedures.
    • Ethical - Ability to demonstrate conduct conforming to a set of values and accepted standards.
    • Honesty / Integrity - Ability to be truthful and be seen as credible in the workplace.
    • Management Skills - Ability to organize and direct oneself and effectively supervise others.
    • Organized - Possessing the trait of being organized or following a systematic method of performing a task.
    • Relationship Building - Ability to effectively build relationships with customers and co-workers.
    • Time Management - Ability to utilize the available time to organize and complete work within given deadlines.
    • Working Under Pressure - Ability to complete assigned tasks under stressful situations.Required SkillsComputer Skills: Proficient with MS Excel/Word/Outlook/PowerPoint. Must have experience with Database software, Design software, Customer Relationship Management (CRM) interfaces, Leads Management tools and various other software.Required ExperienceEducation: Bachelor's Degree (accredited four-year college or equivalent) RequiredExperience: 8 to 10 years of related experience (10+ years highly preferred)Job Location Scranton, US-PA

      Keywords: The AZEK Company, Scranton , Marketing Communications Manager, Advertising , Scranton, Pennsylvania

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