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Group Director, Content & Partnerships

Company: Initiative
Location: Walton
Posted on: February 23, 2021

Job Description:

As Group Director, Content and Sponsorships, you are at the forefront of the creative development of sponsorships, branded content, and experiences, ideating and leveraging the best-in-class media community. This role is focused on T-Mobile to deliver groundbreaking work that is culturally relevant to break through the clutter in a competitive category.We are seeking an individual that is senior enough with experience in this space to deliver ideas in our fast-paced agency environment, but also has the diligence and attention to detail to ensure the ideas are executed with precision and meet the needs of T-Mobile. This role will have access to all the agency resources and collaborate with the other crafts to ensure alignment with T-Mobile's strategies and objectives.* Relentlessly seeks, shares, and adopts ideas to ensure T-Mobile has a competitive advantage in the marketplace* Makes the complex simple - through brainstorms, workshops, and educational summits, you empower others to learn and action your lessons* Ideate and lead the creation of branded content and sponsorships, in partnership with media partners, identify and develop partnerships, from concept to execution.* Define content marketing strategies and plans across multiple channels (Instagram, FB, YouTube, Snapchat, publisher partners, digital, experiential, press/PR, B2B, and other channels) alongside internal and external partners * Ability to balance the creative concepts with the logistically feasible and operationally sound* Significant client interaction with brands and media partners* Work directly with the internal teams and respective creative and PR agency partners for T-Mobile* Understand the goals and objectives of T-Mobile and their respective lines of business; develop learnings and insight on T-Mobile's objectives to effectively develop ideas and execution* Build and develop industry relationships that put T-Mobile in the best position to succeed.* Development of measurement plans to track success with T-Mobile's partnerships to ensure the ideas are making a business impact and delivering on the client's KPIs and objectives.* Understanding how to evaluate, validate and negotiate media packages within sponsorships and determine if these assets and deal points satisfy T Mobile's objectives.* A culture watcher - passion for culture and its infusion into the consumer brand ecosystem* Minimum of 10+ years in integrated planning role in agency, media, publisher, or communications discipline (digital, content)* 5-10+ years' experience leading, managing, and motivating a team* A natural relationship-builder and communicator* Strong work examples demonstrating exemplary leadership, positive industry relationships, ability to deliver strategic council and successfully troubleshoot issues* Comfortable in delivering on short-term goals, while creating sustainable long-term value for the future* Interpret client briefs to ensure activations deliver consistency in brand message, tone of voice and creative representation* Self-starter with the confidence and ability to tackle new initiatives * A minimum of seven to ten 10+ years of experience with sponsorships, content/experiential marketing, event strategy and live customer engagement design that immerse and engage audiences* Demonstrated ability to effectively develop engaging activation ideas to achieve client goals* Ability to ensure consistency and best practices across all projects* Strong organizational, analytical and leadership skills* Proven ability to develop and maintain high level professional relationships with senior clients, colleagues, and media partners* Excellent communication skills both written and verbal* Strong experience/involvement in new business planning and presentations skills

Keywords: Initiative, Scranton , Group Director, Content & Partnerships, Executive , Walton, Pennsylvania

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