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Director of Product Marketing

Company: Enlighten
Location: Walton
Posted on: April 8, 2021

Job Description:

Enlighten is the only true end-to-end digital retail and digital marketing solution in cannabis reaching 200MM+ verified cannabis and CBD consumers. Enlighten connects brands with consumers via a unique marketing approach in and out of the dispensary. Powered by SmartHub, the Enlighten Data Marketplace leverages data sets sourced from exclusive relationships with every major point of sale, eCommerce, and delivery company to identify existing and new customers. Loyalists and prospects are targeted on CTV, desktop, mobile and audio platforms all in premium publishing environments to deliver a full-funnel marketing experience--(brand awareness, engagement, retail foot traffic, online sales). Once in the dispensary, Enlighten combines our unique retail ecosystem and premium entertainment and educational network (Enlighten TV), to increase cart fill by 3-5%. With the ability to track online sales, in-store foot traffic, and provide enhanced market intelligence (competitive conquest reports, audience intelligence, and more), Enlighten has quickly become the only trusted and transparent source for complaint cannabis marketing! The ideal Ad Marketing Director will possess strong knowledge of programmatic advertising sales and will possess strong interpersonal and organizational skills. We are looking for innovative, action-oriented professionals with the desire and initiative to make a major impact on the business. The work environment is collaborative, fast-paced, and team-driven. Opportunities for growth are significant. We are currently seeking a Director of Product Marketing to help us educate and build awareness of our platform and offering to the broader market.Overview:--- Provide senior leadership, vision, and structure to a high-performing team. Develop and execute the marketing strategy for Enlighten's core products--- Serve as link between advertising products, customer success, sales, and marketing teams and drive product commercialization and go-to-market execution and strategy.--- Lead in knowledge of the market, providing strategic thinking, planning, and understanding of target markets and personas through competitive analysis; leverage learnings to evolve market segmentation and insights for each product.--- Oversee the development of marketing plans and go-to-market strategies to achieve pipeline, adoption, and revenue targets.--- Own crafting differentiated product narratives that elevates Enlighten's market position and drives new business growth--- Accelerate market awareness and product adoption through compelling thought leadership content and customer stories--- Produce high-fidelity external content for all stages of the funnel and easy-to-understand internal content to ensure understanding and assist with all phases of the sales cycle--- Track, measure, and report against key product and marketing KPIsQualifications:--- B2B/SaaS Product Marketing Leader with 5+ years of experience with demonstrated experience in building breakthrough product positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations.--- Deep product/industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output.--- Experience working with product management, marketing / demand generation, and sales teams, with an emphasis on enabling sales.--- Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate product and service capabilities.--- Executive presence as well as strong leadership skillsWhat you get:* A fast-paced and collaborative environment* Competitive compensation and opportunity for advancement* Unlimited PTO policy* Learn from industry executive experts in the growing cannabis market

Keywords: Enlighten, Scranton , Director of Product Marketing, Executive , Walton, Pennsylvania

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