Director of Product Marketing
Company: Enlighten
Location: Walton
Posted on: April 8, 2021
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Job Description:
Enlighten is the only true end-to-end digital retail and digital
marketing solution in cannabis reaching 200MM+ verified cannabis
and CBD consumers. Enlighten connects brands with consumers via a
unique marketing approach in and out of the dispensary. Powered by
SmartHub, the Enlighten Data Marketplace leverages data sets
sourced from exclusive relationships with every major point of
sale, eCommerce, and delivery company to identify existing and new
customers. Loyalists and prospects are targeted on CTV, desktop,
mobile and audio platforms all in premium publishing environments
to deliver a full-funnel marketing experience--(brand awareness,
engagement, retail foot traffic, online sales). Once in the
dispensary, Enlighten combines our unique retail ecosystem and
premium entertainment and educational network (Enlighten TV), to
increase cart fill by 3-5%. With the ability to track online sales,
in-store foot traffic, and provide enhanced market intelligence
(competitive conquest reports, audience intelligence, and more),
Enlighten has quickly become the only trusted and transparent
source for complaint cannabis marketing! The ideal Ad Marketing
Director will possess strong knowledge of programmatic advertising
sales and will possess strong interpersonal and organizational
skills. We are looking for innovative, action-oriented
professionals with the desire and initiative to make a major impact
on the business. The work environment is collaborative, fast-paced,
and team-driven. Opportunities for growth are significant. We are
currently seeking a Director of Product Marketing to help us
educate and build awareness of our platform and offering to the
broader market.Overview:--- Provide senior leadership, vision, and
structure to a high-performing team. Develop and execute the
marketing strategy for Enlighten's core products--- Serve as link
between advertising products, customer success, sales, and
marketing teams and drive product commercialization and
go-to-market execution and strategy.--- Lead in knowledge of the
market, providing strategic thinking, planning, and understanding
of target markets and personas through competitive analysis;
leverage learnings to evolve market segmentation and insights for
each product.--- Oversee the development of marketing plans and
go-to-market strategies to achieve pipeline, adoption, and revenue
targets.--- Own crafting differentiated product narratives that
elevates Enlighten's market position and drives new business
growth--- Accelerate market awareness and product adoption through
compelling thought leadership content and customer stories---
Produce high-fidelity external content for all stages of the funnel
and easy-to-understand internal content to ensure understanding and
assist with all phases of the sales cycle--- Track, measure, and
report against key product and marketing KPIsQualifications:---
B2B/SaaS Product Marketing Leader with 5+ years of experience with
demonstrated experience in building breakthrough product
positioning and go-to-market strategies that drive marketing
execution plans in fast-growth organizations.--- Deep
product/industry knowledge and ability to rapidly digest complex
concepts and translate them into digestible marketing output.---
Experience working with product management, marketing / demand
generation, and sales teams, with an emphasis on enabling sales.---
Strong business acumen with the ability to understand buyers' most
critical business issues and the ability to translate product and
service capabilities.--- Executive presence as well as strong
leadership skillsWhat you get:* A fast-paced and collaborative
environment* Competitive compensation and opportunity for
advancement* Unlimited PTO policy* Learn from industry executive
experts in the growing cannabis market
Keywords: Enlighten, Scranton , Director of Product Marketing, Executive , Walton, Pennsylvania
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here to apply!
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