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VP of Marketing

Company: CASETiFY
Location: Walton
Posted on: April 10, 2021

Job Description:

Casetify is the leading lifestyle accessories company reaching 1 in 3 Gen Z & Millennials globally. Founded to embrace individuality and extreme self-expression, we offer personalized, premium products that take care of you and your stuff. CASETiFY is growing quickly in the United States, and we're seeking a VP of Marketing to build us into a personal self expression brand. This is the first VP of Marketing hire at the company, with the opportunity to build what Casetify US looks like. Responsibilities include:

  • Strategize & concept highly engaging, multi-channel campaigns with a digital-first focus that drive consumer awareness, traffic and conversion on our commerce platforms.
  • Innovate best-in-world content-to-commerce strategy and execution to ensure best-in-world brand elevation; Hire in-house creators, and manage vendors/agencies.
  • Develop product storytelling language across core and new verticals to clearly communicate differentiated product offerings within cohesive brand territories.
  • Build enticing go to market strategies to drive excitement around new products, co-labs and initiatives.
  • Manage annual large-scale, buzz-worthy brand awareness campaigns serving as universal touch points across all company efforts.
  • Manage US Marketing team & collaborate cross-functionally with Global BD, Growth, UX/UI, & Program Management.
  • Own and optimize brand health of the overall GTM calendar in close collaboration with Global market leaders.
  • Lead customer and market insight research to inform creative strategies, analyze data and assess brand initiative performance.
  • Create a culture of collaboration and high performance by recruiting, managing, and developing a talented. Experience & Requirements:
    • 10+ years of experience in integrated brand and product marketing at a high-growth DTC brand
    • Passion for brand-driven, content-driven growth is required
    • Thought leadership in content-to-commerce strategy and new content mediums
    • Proven experience in growing consumer businesses through sustained customer engagement & world class product marketing
    • Deep established proficiency in brand building, marketing, and campaign strategy and management
    • Skilled manager
    • Combination of creative and analytical thinker; data-driven orientation
    • Strong communication skills, both written and verbal; cross-functional collaborator
    • Excellent attention to detail and very organized
    • Balanced left and right brain marketer, with exceptional problem solving and analytical skills and proven ability to turn findings into executable, strategic plans

Keywords: CASETiFY, Scranton , VP of Marketing, Executive , Walton, Pennsylvania

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