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Ecommerce Marketing Manager

Company: PetHonesty
Location: Walton
Posted on: November 22, 2021

Job Description:

We have an exciting opportunity for a marketing professional to join our growing marketing team. At PetHonesty, we're on a mission to make pets healthier and owners happier. We truly believe that life is better with a pet around!

PetHonesty is a fast-growth, leading e-commerce brand focused on pet health/nutrition; we're passionate about serving our customers and their fur babies. Our goal is to help 10 million pets by 2024!

Reporting to the VP of Marketing, the Marketing Manager will be a strategic, data-driven thinker marketer responsible for supporting the strategy and execution of multi-channel marketing campaigns including social media, SEM, paid social, retargeting, affiliates, influencers, email, print, display, OOH, website, and all marketing materials.

PetHonesty has offices in New York City, NY and Austin, TX. This role will be based out of the New York City office.

How you'll contribute to PetHonesty's success:
Conceptualize and execute new opportunities for company growth
Leverage analytic tools to monitor KPIs and reporting, and effectively communicate performance to the team
Partner with Growth and Retention Teams to build and optimize users funnels
Collaborate on the management of PetHonesty's Shopify store, including merchandising
Manage design projects for internal design team and cross-functional partners
Manage and maintain UTM attribution strategy
Contribute to the planning and strategy of PetHonesty's Global marketing strategy
Collaborate cross-functionally to ensure maximum efficiencies across the organization
Support online and offline marketing channels including Paid Social, Paid Search, SEO, Direct Mail, OOH, Email, SMS, Affiliates, Referral and others
Assist in efforts to discover the next big user acquisition strategy
Find, evaluate, test, and prove out untapped growth opportunities
Keep updated on industry and competitive trends and regularly informing the team of noteworthy news items and opportunities

What we're looking for:
4+ years experience managing and executing data driven marketing campaigns, e-commerce/DTC experience preferred
Track record of analyzing funnels and conversion rates, and making data-driven decisions
Strong analytical skills and ability to use data to derive campaign insights and optimize performance
Experience with best practices across platforms to drive optimizations across campaign structures, ad creatives, and landing pages
Self-starter with outstanding organizational and communication skills
A proactive and collaborative approach; you love working with people and people love working with you
Familiar with FB Ads Manager, Google Ads, Google Analytics, and Excel; experience with attribution and measurement platforms a plus
A scrappy self-starter willing to roll up your sleeves and drive projects to completion
Have a strong work ethic, love of testing, and commitment to continuous improvement
Effective communicator with internal teams or external vendors
Highly analytical. Have the ability analyze and translate data into actionable plans
Knowledge of Shopify
Passion for pets
Shopify Experience a must

Professional traits not unique to this position, but necessary for all PetHonesty employees:
You grasp concepts easily but are not afraid to challenge the status quo
You are able to identify issues and are proactive in implementing solutions that will drive business decisions and growth
You enjoy being in the weeds but have the ability to see the big picture
You can operate independently while recognizing the resources available to you
You are used to wearing multiple hats but you make sure that all loose ends are tied
You recognize that the work never stops but you know how to balance work and life
You can manage your own workload but will humbly accept delegation and feedback

Perks & Benefits:
Flexible PTO policy
Paid Holidays
Company outings
Health Insurance benefits
Personalized workstation budget
Competitive compensation
Pet Friendly
Free products for your dog!

Keywords: PetHonesty, Scranton , Ecommerce Marketing Manager, Executive , Walton, Pennsylvania

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