Director of Paid Search
Company: Group 8A
Posted on: November 22, 2021
About Group 8A :
Group 8A is one of the premier performance-based digital marketing
agencies in New York City. We are a highly-specialized group of
individuals who have achieved over a decade of success and client
satisfaction in an increasingly complex landscape. We are not your
typical agency - with a work hard, play hard mentality, we've
hacked growth on traditional media platforms and continually
exceeded performance expectations for our clients. Our culture is
one that fosters (and rewards!) competency, leadership, and
enthusiasm towards achievement.
We are looking for a Director of Paid Search with strong experience
managing, planning and strategizing all aspects of paid search
platforms. -As a highly analytical and strategic digital marketer,
this candidate should have experience creating and exceeding client
As a fast growing digital agency, this role provides tremendous
growth opportunities. We operate in a highly entrepreneurial,
fast-paced environment, and those with a self-motivated and
disciplined mindset will excel in our agency.
Duties and Responsibilities :
Lead a team of paid search marketing experts to increase client
sales across multiple industries by bringing fresh ideas and
industry experience in trends, strategy and best practices.
Manage all operational aspects of client paid search campaigns from
conception to execution, with a strong focus on analysis during
every step of the process.
Successfully manage a multi-million dollar ad budget portfolio
across multiple paid search channels and outlets.
Ability to quickly adjust budget, marketing plans, and strategies
for clients based on new paid channels and opportunities that will
help increase ROI and performance.
Collaborate with clients and internal teams to continually test the
full SEM funnel, including ad copy, design, landing page
optimization, remarketing, audience targeting, keyword placements
Consistently measure and perform real time optimizations by
establishing goals and campaign testing.
Ability to conduct keyword research, keyword expansion and analysis
for all clients.
Build relationships and continuously work with our paid network
partners such as Google and Bing to help integrate new initiatives
and strategies for all clients.
Create engaging paid search campaigns that cultivate audiences,
increase web presence, enhance brand awareness and drive sales.
Monitor the success of campaign implementation through platform
analytics, KPIs and dashboards.
Ability to successfully collaborate with creative team to identify
actionable insights to improve performance via ad copy and
Support account managers in developing and implementing paid
strategies to help achieve client ROI goals.
Analyze workload and predict resource needs in terms of project
quantity, complexity, and due dates of deliverables.
Learn and understand client's business objectives and competition
by conducting competitor -research and analysis.
Who You Are :
Minimum of 7+ years experience in Google Ads and Shopping
History of achieving profitable ROI for clients.
Must have experience in a service based business.
Experience interacting directly with clients a must.
Highly motivated and self-starting individual, driven by goal
achievement and personal and professional growth.
Strong work ethic and ability to thrive in a fast-paced, team
Ability to prioritize, manage time, projects, teams and company
Strong organizational, follow-up, problem-solving skills, and
attention to detail are a must.
Eagerness to learn and remain knowledgeable on changes and
developments in the ever-changing paid platform landscape.
Excellent verbal, written and overall communication skills when it
pertains to clients and third party partners.
Desire to review and create internal processes and increase
operational efficiency as needed.
Agency experience is a plus!
Why Group 8A?
We offer a healthy mix of competitive benefits and perks, with the
goal to empower you to do your best work, invest in your
professional development and well-being.
On the bleeding edge of the agency industry, we're driven to create
a greater delta between us and other Tier 1 agencies. -Our growth
is driven by our investment in our people and creating an
environment that sets everyone up for success and personal growth.
Ask us questions about how we do it!
Competitive compensation & benefits
Excellent Aetna healthcare plans
We provide you with all the gear and resources that you need to
achieve your goals
Casual dress code
Classic Car Club of Manhattan membership included.
Experiential events (only when safe)!
Thanks for taking the time to check out this opportunity at Group
8A. To apply, attach your resume and include a little about
Group 8A is an equal opportunity employer. All applicants are
considered for employment without regard to race, color, religion,
age, sex, national origin, disability status, genetics, protected
veteran status, sexual orientation, gender identity or expression,
or any other characteristic protected by federal, state or local
Keywords: Group 8A, Scranton , Director of Paid Search, Executive , Walton, Pennsylvania
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