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Manager, Data & Audience Solutions

Company: AdTheorent
Location: Walton
Posted on: January 16, 2022

Job Description:

The Manager, Data & Audience Solutions will be the go-to expert in the data landscape and will consult with internal teams on data onboarding, platform integrations, testing framework, audience activation and audience insights. This highly motivated, detail-oriented individual should have experience working within one or more DMPs, extensive experience leveraging 3P audiences and the ability to translate audience strategies into higher level business needs. We are seeking someone with true desire to drive innovation and thought leadership through the use of data. This role will be part of our Partnerships team with the company title of Partnerships Manager, Data.


  • Manage day-to-day data provider relationships - understand core value prop and competitive differentiation
  • Work on proposals for data solutions and execution on platform across multiple clients in various verticals (pharma, CPG, entertainment, retail etc.)
  • Manage DMP segment intake process and platform permissions; facilitate onboarding of online and offline client data
  • Work with AT's Product and Tech teams on the implementation of any technical integrations for data providers
  • Responsible for the ongoing management, development, and growth of data/DMP partnerships post integration; maintain master taxonomy and rates across all partners
  • Analyze and identify key insights and use those to drive internal knowledge sharing with cross functional teams; proactively identify opportunities to enhance audience/3P data effectiveness
  • Communicate with data partners regarding platform updates, changes or limitations
  • Provide thought leadership around partner selection - pros, cons and guidance on usage
  • Work with Sales Planning on new client opportunities and ensure overarching data strategy ties in with business objectives for client and AdTheorent and forecast data segment usage and scale
  • Share best practices and POVs with Sales, Yield, Product and Analytics teams
  • Proactively seek opportunities to operationalize workflow and develop readily available segments/bundles to ease speed to market

    • 3-4 years' experience in the digital advertising industry with experience working directly within a DMP
    • Must have a deep understanding of audience curation, types of audiences, DMP integrations and how this all fits into a marketing strategy
    • Extremely organized, with strong attention to detail. Ability to track projects across multiple clients at once and ensure longer term projects are managed successfully from start to finish
    • Must have a "doer's" mentality to deliver on departmental and company-wide goals
    • Must be able to see the big picture and be able to rally others (direct reports and other departments) behind that picture
    • Excellent oral and written communication, negotiation and presentation skills
    • Experience working with a few of the following partners preferred: Krux/Salesforce, Adobe, Oracle/Bluekai, ComScore, Neustar, Pushspring, MedData, NCS, Acxiom, Factual, Ibotta, Liveramp, M1, Core Audience, Lotame
    • Ability to work with people at all levels both internally and with external partners
    • Strong Excel skills and analytically minded

      We are an Equal Opportunity Employer and seek to foster community, inclusion and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.

Keywords: AdTheorent, Scranton , Manager, Data & Audience Solutions, Executive , Walton, Pennsylvania

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