Digital Marketing Manager

Company: Distinct North America
Location: Walton
Posted on: January 16, 2022

Job Description:

Digital Marketing Manager (Brand side)Remote/New York HQ
You'll be joining this fast growth wine and spirits business as a great time as they have received investment and are in growth mode! They are looking to recruit their first digital marketer to the business so this is a great opportunity for an ambitious individual to shape the digital strategy and function.You will lead, execute, and optimize all paid media strategies to drive growth and build brand awareness and will monitor and report on performance of paid channels.
Responsibilities

• Develop and execute paid media strategies
• Create digital marketing initiatives that grow and engage an online audience
• Drive digital and social presence for the company portfolio
• Conduct audience and keyword research to implement effective audience targeting
• Track, measure, and analyze campaign results against KPIs
• Create actionable reports
• Leverage data and analytics to guide optimization and future campaigns
• Monitor the media marketplace and the industry to identify trends and opportunities
• Independently & proactively develops strategies and optimization of all channels
  Requirements
  • 3-5 years digital marketing and paid media experience
  • Ability to implement paid social media plans to drive traffic
  • Expertise in the following areas SEO, SEM (Google AdWords or FB Ads), Social Media Channels (Instagram, FB, Twitter)
  • Experience leading multi-channel campaigns across a range of platforms; preferably for a lifestyle or community goods brand
  • Proven ability to deliver results and use social media channels to grow brands
  • Proficiency in digital trends, best practices and measuring campaigns against KPIs
  • Budget management experience
  • Exceptional project management, leadership, problem-solving, organizational and communications skills
  • Strong interest in current music landscape and trends

Keywords: Distinct North America, Scranton , Digital Marketing Manager, Executive , Walton, Pennsylvania