Associate Consumer Market Insights Manager -Demand Generation US Deodorants Englewood Cliffs, N[...]

Company: Unilever Deutschland Holding GmbH -
Location: Hoboken
Posted on: April 14, 2025

Job Description:

Location: Hoboken, NJ HeadquartersABOUT UNILEVERWith 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.Job PurposeIt is an exciting time in personal care, with new trends, benefits, and formats reshaping routines, habits, and attitudes surrounding personal hygiene. Personal Care products help people look, smell and feel better every day, and are a critical part of their everyday life that they would never compromise.But driving growth for the US business is becoming more challenging and competitive. Unilever is the category leader in Deodorants, and our role is to continue to address what the market and consumers need and desire for today and for tomorrow - leading the entire category's growth and trends with our world-class brands like Dove, Dove Men+Care, Degree and Axe.We're looking for an analytical, strategic research and insight expert who loves hunting for key facts and insights from a wide range of resources, connecting the dots, and turning them into powerful perspectives and recommendations. These will help us solve business questions and issues (i.e., driving sales/share, understanding consumer segments, retailers, pricing, trends), and guide business decision-making.This role is a part of the Marketing team and will work across the Deodorants portfolio, doing category-wide, brand agnostic work, as well as focusing on short term innovation and engagement for Dove, Dove Men+Care, and Shea Moisture.You will interact with a large number of different business partners (cross-brands, cross-functional, local-global, internal and external) in a fast-paced, dynamic, inclusive and fun team culture. So, you'll be exposed to, learn from, and contribute to a breadth and a depth of marketing and research aspects while working in this role.WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Have passion to bring in facts, data and consumers as the center of everything we do.
• Fluent in numbers, and good at pulling key insights and implications ("so what") from the data in a clear, constructive manner - not data dump.
• Run custom qualitative/quantitative research with or without research agency partners; desk research/analysis by using available sources.
• Interact with a large number of different business partners with different needs and questions -- Marketing team primarily, but also with cross-functional/organizational teams (i.e., Retailer/Sales, local and global teams, R&D, external research/data agencies).
• Willing to learn and quickly get familiar with a wide range of business needs and questions. Learn to clearly understand each of them (big or small, structured or random), and then address them with your actionable recommendations/point-of-view.
• Monitor in-market business performance of existing products and innovations from our brands and competitive brands for actions that our brands should take.
• Leverage partnership with data agencies and their analysis. Lead data quality governance with them.
• Master our performance/consumer research and insight tools and methods, and help to upskill business partners.
• Manage social listening tools and conduct searches, keep a pulse on trends, and deliver insights related to growing spaces.WHAT YOU WILL NEED TO SUCCEEDExperiences & Qualifications
  • Undergraduate degree required. Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed.
  • Demonstrated high performance, 3-5+ years of relevant experience (such as data analytics, research, consulting, retail, or marketing). CPG experience is preferred.
  • Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must - both scanning and panel data sources. Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred.
  • Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders.
  • Demonstrate ability to think through problems and provide clear logic and points-of-view in a simple way, not just sharing data/facts/research outcomes.
  • Strong Project Management skills in prioritizing projects and multi-tasks.
  • Curious. Go beyond "do what was asked for" to "proactively look for solutions and opportunities."
  • Ability to use a wide range of sources and your strategic filtering to identify what's important, and then turn them into clear implications and recommendations for the business.
  • Have a positive and can-do attitude even when facing challenging situations, and have fun!Leadership
    • You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
    • As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need.
      • Critical SOL (Standards of Leadership) Behaviors
        • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results.
        • PERSONAL MASTERY: Sets high standards for themselves.
        • CONSUMER LOVE: Always looks for better ways to serve consumers.
        • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others.
        • AGILITY: Explores the world around them, continually learning and developing their skills.Pay: The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.Bonus: This position is bonus eligible.Long-Term Incentive (LTI): This position is LTI eligible. Benefits: Unilever employees are eligible to participate in our benefits plan.
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Keywords: Unilever Deutschland Holding GmbH -, Scranton , Associate Consumer Market Insights Manager -Demand Generation US Deodorants Englewood Cliffs, N[...], Executive , Hoboken, Pennsylvania