Chief Financial Officer

Company: Ash Wellness, Inc.
Location: New York
Posted on: May 3, 2025

Job Description:

About the Role: Ash is seeking a full-time Chief Financial Officer (CFO) based in New York City to join our executive team. As our first CFO, you will be a critical driver of Ash's financial strategy, scalability and ongoing success. You will lead all financial functions from day-to-day operations, including accounting and FP&A, to long-term growth strategy including investor relations, risk management, and operational efficiency. The CFO will serve as a key thought partner to our current executive and leadership team, providing data-driven insights and financial stewardship as we scale into new markets and grow our revenue streams. The ideal candidate has experience in a start-up or similar high growth environment and is able to bring both executive-level leadership and a hands-on approach.ResponsibilitiesStrategic Finance & Executive Leadership

• Act as a core member of the executive leadership team, contributing to overall strategy and decision-making.
• Own overall financial health and financial KPIs including margin improvement, cash burn and revenue sustainability.
• Drive long-term financial planning including capital allocation strategy and scenario modeling.
• Serve as a trusted advisor to the Board, and investors providing insights on financial performance, risk and opportunity.Financial Operations & Oversight
  • Prepare financial reports on a monthly, quarterly and annual basis. Ensure accuracy and compliance in official reports.
  • Maintain our financial models and forecasts to inform larger sales and business goals. Take an iterative approach that takes into account our evolving business.
  • Manage and improve internal financial processes to ensure scalable operations within finance and across teams.Capital Strategy & Investor Relations
    • Lead fundraising strategy and execution in partnership with the CEO. Set Ash up for a successful Series B or alternate path.
    • Prepare, deliver and maintain investor updates, board materials and diligence documentation.
    • Act as the primary finance contact for investors, bankers and other external advisors.Cross-Functional Leadership
      • Partner with Sales to inform and vet pricing strategy, sales comp plans and provide accurate revenue projections to the larger team.
      • Collaborate with Operations to optimize gross margin and improve unit economics, including COGS tracking and cost-efficiency analyses.
      • Build dashboards, tools and data systems that empower decision-making across the organization. Act as an internal knowledge source on all things finance.Risk, Compliance & Governance
        • Ensure compliance with tax, regulatory and audit requirements.
        • Establish risk management frameworks across financial, legal, and operational areas.
        • If needed, lead or support external audits. Develop internal controls appropriate for a Series A company.
        • Liaise with external parties such as suppliers, partners or clients to maintain accurate reports and where appropriate, negotiate on behalf of Ash.Qualities
          • Strategic but scrappy. Willing to roll up your sleeves and get into the details.
          • Ownership mentality. Proactive, accountable, and comfortable making high-impact decisions.
          • Analytical problem-solver. Tackles complex, ambiguous challenges.
          • Detailed and quality-driven. Deliver clean, accurate, and insightful work products that can stand up to executive and investor scrutiny.
          • Process-oriented. Excited to build scalable systems and processes.
          • Agile and adaptable. Thrives in a fast-moving environment.
          • Cross-functional collaborator. Builds trust and alignment across teams, from ops and sales to product and people.
          • Executive communicator. Skilled at translating financial nuance into clear, compelling insights for internal and external parties.Requirements
            • Located in New York City
            • 10+ years of progressive financial leadership, including experience as a CFO or senior finance executive at a growth-stage company.
            • Proven track record of owning budgeting, forecasting, cash flow, and financial reporting in complex organizations.
            • Experience with fundraising and investor relations, ideally in a venture-backed environment.
            • Deep financial modeling skills and comfort with tools like Excel, SQL, and business intelligence platforms.
            • Executive communication and presentation skills, with experience engaging external and senior stakeholders.
            • Experience with inventory and COGS management for physical and/or digital products.
            • CPA, MBA, or other relevant advanced degrees/certifications strongly preferred.
            • Familiarity with healthcare, medtech, biotech, or regulated industries is a plus.About Ash Wellness:Ash Wellness is a B2B platform that empowers clients such as payors, digital health companies, and public health departments to initiate and oversee white-labeled at-home testing programs. Ash believes that by bringing testing to wherever is most convenient for patients, it helps eliminate social and structural barriers, thereby enhancing the inclusivity and accessibility of healthcare.Ash is a venture-backed Series A company that has raised $15M to date, with a clear pathway to profitability. In the last fiscal year, Ash increased its revenue by over 100% and is now seeking new team members who have experience in developing and scaling startups. As a fast-paced tech startup, we value employees who can take ownership of projects, pivot easily, and iterate until they achieve success. As healthcare enthusiasts, our employee culture prioritizes assisting others-our clients, their patients, and each other!Ideally this candidate can work in a hybrid capacity, splitting their time between our NYC office and home; however, there is flexibility commensurate with experience.What we offer:
              • The opportunity to join a mission driven team and play a crucial role in shaping the future of the company.
              • Inclusive and transparent social culture.
              • Challenging work, fast learning cycles, practical training, and meaningful feedback. We want to learn from every member of the team and bring fresh ideas to the table every day.
              • Flexible working environment with unlimited vacation time and company provided team lunches.
              • Competitive pay, full health benefits (medical, dental, vision), stock options, 401k program.Commitment to Diversity, Equity and Inclusion:Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems in making healthcare more accessible and inclusive. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.
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Keywords: Ash Wellness, Inc., Scranton , Chief Financial Officer, Executive , New York, Pennsylvania