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Director of Marketing

Company: Dyco Inc.
Location: Scranton
Posted on: October 12, 2019

Job Description:

Responsibilities-Identify and research new products and new markets.Identify, Evaluate, Research & RecommendMonitor Current marketsResearch potential New marketsComparisons Strength/Weakness of our products vs. others.Website research and reporting on opportunities
-Identify and research CompetitorsResearch new competitorsMonitor existing competitorsResearch competitive productsComparisons strength/weaknesses of our products vs. othersEx. Dyco Tabletop conveyor vs. Competitor Tabletop conveyorWebsite research and reporting on competition and opportunities
-Develop new and cultivate existing customer relationships in the plastic container handling and conveyor field.Develop and maintain forms and logs required to manage goalsIdentify companies representing growth opportunityIdentify target contactsAssign and manage goals to resolutionPresentationsOpportunities/Projects to quoteRelationshipsCreate, track and maintain view of customer visits needed to meet goalsCorporate VisitsBusiness Development personnel goalsTechnical Salesman goals
-Track and maintain Customer Call logs, monitoring completion of calls and goalsCategories of callsNumber of calls needed to reach goalsPlan to achieve
-CRM managementDefine organization of CRM software fields for competitorsEstablish/maintain procedures to keep CRM current and meaningfulDesigned to maintain accurate and current informationDesigned to for consistency of formatDesigned for speed and ease of access to information
-Using Marketing Administrator, Review and maintain all Marketing Media quality & AccuracyPowerPoint, Cut-sheets, Catalogue, Toolkit, Website etc.Review Product Categories and Details with the Dir. Of Tech Sales for alignmentQuote Template pictures
-Responsible for the "Customer Experience"Dyco visits such as Factory Acceptance Tests for equipment purchasesUtilize resources to ensure the customer is always attended to during a visitUtilize resources to ensure we have a welcoming atmosphereCommunicate visit schedules to the company
-Monthly ReportingUsing resources, Sales Admin/Marketing Admin, ensure weekly reports are runMarketing reportingBookings reports and other CRM data to complete the Sales Report.Ensure Sales Manager is receiving the Sales report the first week of the month.
-Trade Show ManagementIdentify and discuss tradeshows we should or shouldn't be attending.Manage Trade Shows utilizing Marketing AdministratorShows we attendShows we are not exhibiting but are attending.Preparation and executionTrade show forms,Discussing needed resources with the Sales ManagerFacilitating and managing meetingsEntertain and meet with clients to build relationships during shows
-Train all staff, as appropriate to their position, on presentation materials, organization of materials, newly added material, and data entry for completion of customer visits, tracking logs in CRM or otherwise.
-Continually analyze and improve Quality processes, procedures, and forms.Create and maintain structure of Quality forms and proceduresEnsure processes are easy to follow and provide value to the organization
-Other duties as assigned

Keywords: Dyco Inc., Scranton , Director of Marketing, Executive , Scranton, Pennsylvania

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