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SEM Supervisor

Company: 80Twenty
Location: Walton
Posted on: January 16, 2022

Job Description:

Our client, an award winning marketing agency working with top tier clients in the B2B tech space (including Salesforce, LinkedIn, Citrix and Oracle) is going through a period of incredible growth winning multiple new accounts every month. They are data driven but renowned for their creative campaigns, and now looking to add an SEM Supervisor for their east coast team. The role is fully remote, but will be required to work some east coast hours.

Responsibilities:

End-to-end management of client SEM campaigns
Act as day-to-day point of contact for the assigned clients
Ensure campaigns utilize Search best practices and continually strive to test, innovate and expand
Analyze performance data and provide interpretation and action plans based on conclusions
Manage campaign spend, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and provide landing page recommendation for campaigns
Perform ongoing keyword discovery, review search term reports and expand on long tail keyword groups while identifying negative keywords.
Deliver detailed and actionable insights and strategic recommendations to drive business performance
Monitor competitive landscape and understand and communicate campaign impact
Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Requirements:

4+ years of experience in SEM
2+ years of experience working within an integrated marketing agency
2+ years of B2B experience, ideally in the technology / enterprise space
Proven SEM experience and success managing PPC campaigns across Google Ads and Microsoft Advertising (Bing)
Up-to-date with the latest trends and best practices in search engine marketing
Experience with bid management tools (SA360, Kenshoo, etc.)
Strong analytical skills and experience generating SEM reports
Strong communicator - verbal and written
Expert level understanding of Excel functions (ie. Vlook-up, pivot table, chart building) and PowerPoint
Ability to proactively solve problems, improve processes, create efficiencies and contribute to POVs and team thought leadership
Experience with website analytics tools is a strong plus (e.g, Google Analytics)

Keywords: 80Twenty, Scranton , SEM Supervisor, Other , Walton, Pennsylvania

Click here to apply!

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