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Account Executive

Company: Laforce
Location: Walton
Posted on: January 16, 2022

Job Description:

LaForce is currently seeking an Account Executive - working with leading brands within the consumer, lifestyle and fashion and retail space.In this position you will be responsible for managing media relations and daily program responsibilities including writing media and client materials, as well as pitching and securing placements in strategic outlets.
Responsibilities (include but are not limited to):
Writing

  • Drafts, edits and is responsible for finalizing necessary media and client materials as directed by supervisor
    Media Relations
    • Develops story ideas and creative pitches for targeted media
    • Proven ability to place product and news stories in short-lead, regional and long-lead outlets, as directed by supervisors
    • Understands and contributes to media strategy documents
    • Manages production and distribution of media relations materials
    • Aggressively pursues new media angles and story opportunities
    • Actively networks with media to enhance relationships
    • Creates and qualifies media lists with minimal review or directive needed
      Program/Project Management
      • Actively participates in the planning, coordinating and implementation of client programming
      • Staffs and promotes client events
      • Oversees preparation for meetings/ calls, including materials, event and travel logistics
      • Demonstrates initial understanding of program strategy, recaps and overall big picture
      • Effectively communicates with all internal agency departments (i.e. Digital, Accounting, HR, IT, Graphic Services)People Management
        • Supervises associate account executive(s), coordinator(s) and intern(s) as applicable
        • Responsible for reviewing media lists, client documents and emails from associate account executives before they are sent to supervising staff /client
        • Accountable for creating a successful working relationship and dialogue with colleagues, clients, and agency partners
          Client Management
          • Responsible for day-to-day interaction with clients
            Budget/ Expense Management
            • Understanding of expense management for assigned program elements
              Skills, Qualifications and Knowledge:
              • Bachelors degree with 2 plus years of agency experience
              • Excellent writing, verbal and written communication skills
              • Skilled understanding of media, editor/reporter network
              • Ability to translate client needs into media opportunities
              • Strong project management skills
              • Ability to work autonomously
              • Superior organization and time management skills
              • Proven team player
              • Strong ability to take initiative and problem solve
              • Recognized ability to successfully take on tasks outside of defined scope
              • Understands social media and the role that social media should play in a PR campaign
              • Skilled in all relevant software programs Word, Excel, PowerPoint, Cision
              • Keeps up with industry trendsby Jobble

Keywords: Laforce, Scranton , Account Executive, Other , Walton, Pennsylvania

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