Account Executive
Company: Nexstar Broadcasting
Location: Susquehanna
Posted on: May 16, 2022
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Job Description:
The Sales Account Executive generates advertising revenue by
calling on established agencies, cold-calling new prospects and
convincing potential clients of the merits of television
advertising.General Responsibilities include:Generate local revenue
for WHTM by selling problem-solving ideas using all available
advertising tools, including commercial spot time, digital
marketing solutions, sales packages, and sales promotions.Prospect
and develop new direct advertising clients for WHTM.Develop and
maintain positive working relationships with advertisers and
agencies by partnering with the customers, making personal sales
calls, providing quality customer service, and being proactive in
dispute resolution.Specific Responsibilities include:Effectively
develop written and oral proposals and presentations.Implements
strategies to consistently grow revenue and exceed revenue
goals.Establishes credible relationships with the local business
community.Makes sales calls on existing and prospective
clients.Explain to customers how specific types of advertising will
help promote their products or services in the most effective way
possible.Develop account strategies with sales
management.Effectively negotiate rates, advertising schedules, and
make goods.Understand and effectively utilize ratings and market
research.Write and process orders and make goods.Manage collections
to ensure accounts are paid within 90 days.Basic understanding of
business principles.Strong presentation and communication
skills.Exceptional work ethic, punctuality, and superior people
skills.Performs other duties as assigned.Requirements:Valid
driver's license, superior driving record with reliable
transportation.Minimum one year's experience in sales, preferably
in the media field.Fluency in English required - Bilingual/Spanish
preferred.Bachelor's degree in Marketing, Advertising or Mass
Communications, or a related field, or an equivalent combination of
education and work-related experience.Experience achieving
long-range objectives and implementing the strategies and actions
to achieve them.Proficiency with computers, telephones, copiers,
scanners, fax machines, and other office equipment.Working
knowledge of Social Meeting.Familiarization with Microsoft Office
Suite, specifically PowerPoint.The ability to work
independently.Strong writing and communication skills through a
multitude of platforms.
Keywords: Nexstar Broadcasting, Scranton , Account Executive, Other , Susquehanna, Pennsylvania
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