Marketo Implementation Specialist

Company: Nomad Marketing
Location: New York
Posted on: June 1, 2025

Job Description:

About NomadNomad is a tight-knit group of marketing operations experts who geek out on helping B2B businesses transform the way they engage and position themselves within their market. We have 80+ years of combined industry experience and have dedicated our careers to creating smart and salient solutions for our clients. We're currently in a period of hyper-growth on all fronts: our team, clients, platforms we support, revenue. This is an exciting and dynamic time to join Nomad - join us as we continue to exponentially grow our business together!More about us here: The Implementation Specialist RoleThe Implementation Specialist reports to Nomad's Head of Technical Solutions. You will be part of a team that is responsible for the architecture and timely completion of all implementation projects at Nomad. As an Implementation Specialist, you will be responsible for the successful implementation, configuration, and optimization of marketing operations platforms for our clients. You will collaborate closely with internal teams, clients, and third-party vendors to ensure seamless integration and functionality of these platforms. The ideal candidate will possess exceptional organizational skills to ensure timely completion of all assigned tasks, and maintain clear and open communication channels to address challenges or issues.As an Implementation Specialist, you'll be responsible for:

• Managing and meeting project deadlines through task and timeline management and proactively communicating any blockers or dependencies.
• Leading the implementation process of marketing operations platforms, including but not limited to marketing automation systems, CRM systems, analytics tools, and other related platforms.
• Working closely with clients to understand their specific requirements, objectives, and challenges, and translating them into effective platform configurations.
• Collaborating with internal stakeholders, such as account leads and other team members to ensure alignment and successful execution of implementation projects.
• Conducting thorough platform configurations, customization, and integrations to meet clients' unique needs and maximize platform capabilities.
• Providing training and support to clients on how to effectively use and manage marketing operations platforms, including best practices for campaign setup, data management, reporting, and optimization.
• Troubleshooting technical issues, identifying root causes, and implementing timely solutions to ensure platform stability and performance.
• Staying updated on the latest trends, technologies, and best practices in marketing operations and platform implementation to continuously enhance service offerings and deliver value to clients.
• Collaborating with vendors and third-party partners to stay informed about platform updates, new features, and enhancements, and assessing their relevance and applicability to clients' needs.
• Documenting processes, configurations, and customizations to maintain a comprehensive knowledge base and facilitate efficient knowledge transfer within the team.
• Participating in post-implementation retros to evaluate project success, identify areas for improvement, and implement corrective actions as needed.
• Performing other duties as assigned.As an Implementation Specialist, we require you to have:
  • Proven experience in implementing and configuring marketing operations platforms, such as marketing automation systems (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics), and other relevant platforms.
  • Strong understanding of marketing principles, practices, and processes, with the ability to align platform configurations with clients' marketing objectives and strategies.
  • Proficiency in platform configuration, customization, and integration techniques, including scripting languages (e.g., JavaScript) and API integrations.
  • Excellent project management skills, with the ability to manage multiple implementation projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Exceptional communication skills, both verbal and written, with the ability to effectively interact with clients, internal teams, and partners/vendors.
  • Analytical mindset with strong problem-solving abilities and attention to detail.
  • Ability to work independently and collaboratively within a team, demonstrating adaptability, flexibility, and a proactive approach to resolving challenges.
  • Certification in relevant marketing operations platforms (e.g., Marketo Certified Expert, Salesforce Administrator) is a plus.
  • Knowledge of HTML/CSS and database management is preferred but not required.Salary: $70,000 - $90,000 a yearOur Total Rewards Package Includes:
    • Top-of-the-line health, dental, and vision insurance.
    • MTA stipend (in-office team members only).
    • Wellness stipend.
    • 401K plans and matching.
    • Generous PTO policy.
    • Catered lunch every day (in-office team members only).At Nomad, we are committed to creating a company where all team members feel included and empowered to have a say in our company's future. We recognize the immense value in having diversity in the workplace and believe our differences make us a stronger organization more adaptable to change. We're proud to be an equal opportunity workplace.
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Keywords: Nomad Marketing, Scranton , Marketo Implementation Specialist, Other , New York, Pennsylvania